Search Engine Optimisation - SEO – is the process of improving the way in which a website is ranked in relevant search engine results. It involves setting up the website so that it is easy to ‘read’ for search engine spiders. SEO is a continuing process, but it’s most effective when the site is optimised from the start. You can then ... Read More »
“Usability is about how well users can learn and use a product, and how satisfied they are with the experience. More usable means happier customers.” Usability is being able to set your alarm clock in the dark. Usability is working out how to microwave your dinner for 3 minutes on “high” without having to read the manual. Usability is not ... Read More »
Product pages are the online equivalent of a customer picking your product from the shelf, opening the box and reading all about it. They should enable them to decide whether they want to buy it. Make it easy for them. Really easy. As well as the title of your product, you should ensure each page has the following: Product images ... Read More »
“When designing your website, it is important to consider all the devices that your users may be viewing your website on. You should consider operating systems, browsers and platforms” When designing your website, it is important to consider all the devices that your users may be viewing your website on. You should consider operating systems, browsers and platforms. Browser Wars ... Read More »
It’s fairly typical of the climate we are in at the moment that small to medium sized businesses are looking to market themselves online in new ways, to help with the acquisition of customers. Blogging is often the first thing they try, based on advice from experts that this activity enhances SEO opportunity; meaning more traffic to your site, higher rankings and more business – ... Read More »
“With 95% of users not looking past the first 20 search results, how do you make sure your business features?” With the internet fast becoming the main source of advertising for businesses of all sizes, the hot topic of the minute is Search Engine Optimisation (SEO). Recent studies have shown that while eleven times more sites are found through search engines than ... Read More »
When people talk about SEO they often centre their techniques around the way Google ranks sites, but why is Google the most important? When I talk about Search Engine Optimisation (SEO), I often talk in terms of Google’s methods. You may wonder why this is the case, and what SEO means for users of other search engines, such as Bing and Yahoo. The reason ... Read More »
“All businesses with a web presence can use banner advertising – although small and niche businesses are most likely to benefit from driving targeted traffic to their websites” The simple answer is, all companys with an online presence can use banner advertising. Banner advertising can be effective for any business that wants to increase brand awareness, drive targeted traffic to their ... Read More »
“Banner ads are available in a range of sizes and can be static or animated. Moving banner ads are better at catching attention, although if you want a professional-looking moving ad you might be wise to employ a professional designer”. A banner advert is a rectangular image which appears alongside the main content on a website – usually including some ... Read More »
Tell Facebook who you are and what you like and Facebook will reward you with well targeted, relevant advertising. Well, a lot as it happens. Most people I know have a Facebook account, if they didn’t I’d have to converse with them in person and you know how us geeks hate to do that. If you go to your profile page and take ... Read More »
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